From an early age, Jena Covello, founder of Agent Nateur, suffered from hormone-related health problems, including endometriosis. After her fourth surgery, she started learning as much as she could about the disease and the many ways she could treat it through a combination of Eastern, South American, and Western medicine. She began by eliminating pesticides and GMOs through an organic diet. The transition to eating organic food and using non-toxic cleaning supplies was relatively easy as products were readily available; however, the search for beautiful, holistic cosmetics and an effective deodorant proved to be futile. After testing nearly every natural deodorant free of aluminum, she found that none were effective. That's when she decided to make her own sans aluminum. After mixing different formulas for hours on end in her West Hollywood kitchen, she developed a sample and gave it to her friends and family and soon after developed a full collection of results-driven green beauty committed to sourcing the most effective, non-toxic ingredients from Europe and small suppliers in the United States.
She wants to change the way the world views luxury cosmetics. Your skin is the largest organ of your body and since it is porous, it absorbs whatever you put on it. Your cosmetics should be equally effective, gorgeous, and healthy.